Catherine Negus, used to be Campaigns Assistant
Today marks the launch of Fairtrade Fortnight 2011, a celebration of the most widely-recognised ethical label. Fairtrade sales broke the £1 billion mark last year, showing that even during a recession, many consumers still consider the impact of their buying decisions.
However, there’s a very long way to go before all trade is fair, and it’s unlikely that schemes like Fairtrade can bring this about by themselves. Part of their strength is that by using market solutions and focusing on changing public attitudes, they do not alienate anyone. But this approach is also a weakness. The need for Fairtrade schemes is a clear sign that the current global economic system only makes the rich richer.
Commercial giants
The monopolies of huge companies like Cargill, ConAgra and Unilever and of the supermarkets keep selling prices low at the expense of producers. This keeps farmers in the global south working for survival, with little chance of building up their own economies. Often small farmers, who can be very efficient at producing food and protecting the environment, cannot survive.
Fairtrade supports the income of its producers in the global south, and, says Deborah Doane, WDM’...













